Edible Blooms Story

Edible Blooms is the brainchild of Kelly Baker-Jamieson, who invested her lifesavings to start the business in 2005. The first store was opened in Brisbane, Australia and was headed up by New Zealand native and first ever Edible Blooms employee, Sarah Bruce. Following the success of the Brisbane store, the concept was soon rolled out to the rest of Australia and in 2008 Sarah returned home to Auckland to launch Edible Blooms New Zealand.

Since 2008, Edible Blooms New Zealand has enjoyed continued success in the local market. After nabbing the People's Choice Award in the 2009 Corporate Events Guide Awards less than 12 months into business, the company was also named as a finalist in the Westpac Auckland North Business Awards.

With a focus on using only the highest quality ingredients and providing personal customer service, Edible Blooms has continued to grow and develop a loyal following. Edible Blooms remains family owned and operated, ensuring a consistent product and service across New Zealand and Australia with a premier delivery network.

As we like to say, "our blooms come from the heart, are handmade with love and are delivered with happiness!"




From a wild idea in 2005 to a national business today, Edible Blooms is a 100% Australian business owned by sisters, Kelly Jamieson and Abbey Baker.

We are the unique floral experience you can eat.  Edible Blooms are made from the finest chocolate, freshest fruit and are hand made to order. Our beautiful gift designs start from justAU $39.00 and we make them fresh daily in our own company store network with locations in Auckland, Sydney, Melbourne, Brisbane, Perth and Adelaide.  We can deliver same day in our local areas and throughout New Zealand www.edibleblooms.co.nz and Australia www.edibleblooms.com.au the next business day. 

You might have seen us featured in the current Telstra Business campaign?  We are very proud to tell our story and share how we use technology in our business. Technology is an important part of creating the very best customer experience for you.  We like to share useful tips with other business owners about things that work well in our business and you can find out more about the Telstra technology solutions we use at www.telstra.com.au/doyourthing.  In the campaign, we highlight how we use our online store created by Neto eCommerce, our team management software by Deputy and our invoice processing partner Shoeboxed, as well as other Telstra products such as mobile, wireless and telephone services that are part of our daily communication.



A little more about what makes our team tick:

We love to create.  We wake up in the middle of the night with new ideas for innovative gifts that will help you to send a message that is special and memorable.  If you are the kind of person that puts extra care and thought into delighting your family, friends and colleagues then we are just right for you.


How do we do it?

It all starts with our amazing team. Our company values are to be Fun, Fresh & Authentic. This translate into our workplaces with a company verse that goes:



Our daily purpose is to change the way that people send gifts.  

It's the thing that gets us jumping out of bed each day. Every gift that we create by hand is designed to wow and to be memorable. 

What makes us unique?

·        We are fresh.  We are fast.

With a large footprint in every major capital city of Australia and Auckland NZ , we can be anywhere you can't be.  Fast.  Our gifts are made fresh daily and we guarantee the quality of our service and products.

·        Delivery on time or it's free - from just NZD $9.95

We know how important it is to get your special gift there on time.  If you send a birthday or anniversary gift with us and it doesn't arrive on time, it's free. 

Our next business day delivery service is just NZ $9.95 and you can upgrade any 'woops I forgot VIP deliveries' to our express service for same day turnaround in metro areas.

·        Order between NZ and AUS and the gift can be the same

We know how important it is for corporate companies to have the same gift delivered to their clients and staff. We can customise gifts between the both NZ and AUS to make you stand out from the crowd.  

·        Personalise your gift delivery in 3 easy steps:

1. Select your gift design

2. Write your FREE gift card message

3. Personalise your gift with a custom message on the ribbon, add extra chocolates, wine, or plush soft toys. 

We are passionate about our community

From bike rides for the Cancer Council to a microfinance project in West Timor through Opportunity International, we love to extend the love beyond the doors of Edible Blooms. 

In addition to major projects, we enjoy supporting lots of local community organisations.  Click here to read our donations page.

Thank you for visiting us here at Edible Blooms today.  We hope you will be part of our growing story and we welcome your feedback anytime at auckland@edibleblooms.co.nz or call us on 0508 EDIBLE(334253).

Best wishes,

Kelly, Abbey and Sarah